Brand Design Manual
Typography
Clear, readable typography that scales across all devices.
Font Family
Important: Work Sans is the ONLY approved font for all Smarketing brand communications.
Brand Font:
Work SansHow to Use Work Sans:
- • Download from Google Fonts: fonts.google.com/specimen/Work+Sans
- • Use for all headings, body text, and UI elements
- • Never substitute with another font
Headings
H1
Different heading sizes
48px / BoldH2
Different heading sizes
36px / BoldH3
Different heading sizes
24px / SemiboldH4
Different heading sizes
20px / SemiboldBody Text
Large18px / Regular
This is what different bodies of texts should be sized as
Base16px / Regular
This is what different bodies of texts should be sized as
Small14px / Regular
This is what different bodies of texts should be sized as
Guidelines
Line Height
Headings: 1.2 - 1.3
Body: 1.5 - 1.6
Font Weights
Regular: 400
Medium: 500
Semibold: 600
Bold: 700