Brand Design Manual
Newsletter Layouts
Well-structured newsletters engage readers through clear hierarchy, scannable sections, and consistent formatting. Follow these guidelines to create newsletters that inform, engage, and drive action.
Newsletter Structure
Every Smarketing newsletter follows a three-part structure that establishes brand identity, delivers valuable content, and provides clear next steps.
1. Header Section
Establishes brand presence and sets context for the newsletter content.
- Logo placement (top left or center)
- Newsletter title or edition identifier
- Date or issue number
- Optional navigation links to key website sections
- Background: white or subtle grey (#f9fafb)
2. Content Sections
Modular blocks that deliver information in digestible, scannable chunks.
- Feature announcements
- Product updates or tutorials
- Company news or thought leadership
- User success stories or case studies
- Curated resources or tips
3. Footer Section
Provides essential information and maintains legal compliance.
- Company address and contact information
- Social media links
- Unsubscribe link (required)
- Privacy policy and preference center links
- Background: light grey (#f3f4f6) to differentiate from content
Example Newsletter Layout
A complete newsletter example following Mailchimp format standards with proper structure, spacing, and brand consistency.
Smarketing Monthly Update
May 2026 • Issue #47
Edit company details with just one click
Keep your company information accurate and up-to-date with our new quick-edit functionality.
Enhanced Dashboard Analytics
Get deeper insights into your company performance with our redesigned analytics dashboard. Track key metrics, visualize trends, and make data-driven decisions faster than ever.
Learn more →Quick Updates
Mobile App Update
Version 2.4 now available with improved performance and new dark mode.
Webinar Next Week
Join us on May 15th for "Maximizing Your Marketing ROI" with industry experts.
See It In Action
Preview of the new dashboard interface
Experience the streamlined workflow that's helping teams save 3+ hours per week on routine tasks.
Watch demo video →Ready to get started?
Upgrade to Pro and unlock all premium features today.
Smarketing Inc. • 123 Marketing Street, San Francisco, CA 94102
You're receiving this because you signed up for Smarketing updates.
Example 1: Newsletter with evergreen gradient hero and structured content sections.
Alternative Color Layout
A lighter, warmer approach using the brand warm tone and grey palette for a softer, more approachable feel.
Product Insights Weekly
Week of May 6, 2026
5 Ways to Maximize Team Collaboration
Discover proven strategies that leading companies use to boost productivity and foster better teamwork.
Customer Spotlight
See how TechCorp increased their conversion rate by 45% using our automation tools.
Read case study →Quick Tips
Set clear objectives before each meeting
Use templates to save time on repetitive tasks
Schedule regular check-ins with your team
Free Guide: Marketing Metrics That Matter
Download our comprehensive 25-page guide
Upcoming Events
Advanced Analytics Workshop
2:00 PM EST • Online
Product Demo: New Features
11:00 AM EST • Online
Have feedback?
We'd love to hear what you think about this newsletter.
Smarketing Inc. • 123 Marketing Street, San Francisco, CA 94102
You're receiving this because you signed up for Smarketing updates.
Example 2: Newsletter with warm tone header and grey accents for a lighter, approachable aesthetic.
Warm Gradient Theme
A sophisticated approach using grey-to-slate gradients with warm pink accents for a modern, elegant feel.
Weekly Highlights
Your curated update • May 6, 2026
Introducing Smart Workflows
Automate repetitive tasks and focus on what matters. Our new workflow builder lets you create custom automation in minutes, no coding required.
Explore workflowsReal-time Collaboration
Work together seamlessly with live cursor tracking, instant updates, and built-in commenting.
See what's new →This Month by the Numbers
From Our Blog
10 Productivity Hacks for Remote Teams
Learn how successful teams stay aligned and efficient while working distributed.
The Future of Marketing Automation
Industry trends and predictions for the next five years of martech innovation.
Join Our Community
Connect with 5,000+ marketers sharing tips, strategies, and success stories.
Join the discussionSmarketing Inc. • 123 Marketing Street, San Francisco, CA 94102
You're receiving this because you signed up for weekly updates.
Example 3: Warm gradient theme with grey-to-slate gradients and warm pink (#ecc8c5) accents for a sophisticated look.
Clean Evergreen Accent Theme
A crisp, professional layout with predominantly white backgrounds, using evergreen strategically for headings and emphasis, following brand logo rules with pink logo on light backgrounds.
Innovation Digest
Monthly insights from the Smarketing team
How AI is Transforming Marketing Strategy
Discover the latest trends in AI-powered marketing and learn how leading companies are leveraging machine learning to optimize campaigns and improve ROI.
Read full articleLatest Updates
Platform Expansion
Now available on iOS, Android, and web. Seamless sync across all your devices.
Enhanced Security
Two-factor authentication and end-to-end encryption now standard across all accounts.
Download: 2026 Marketing Trends Report
Comprehensive analysis of emerging trends, consumer behavior shifts, and actionable strategies for the year ahead.
Upcoming Webinars
"Smarketing transformed how we approach our campaigns. The automation tools alone have saved us countless hours every week."
Want more insights?
Follow us on social media for daily tips, industry news, and exclusive content.
Smarketing Inc. • 123 Marketing Street, San Francisco, CA 94102
You're receiving this because you subscribed to Smarketing updates.
Example 4: Clean evergreen accent theme with white backgrounds, strategic evergreen (#003d2e) for emphasis, and pink logo following brand guidelines.