Brand Design Manual
Color Palette
Our 2026 palette balances sophisticated cool greys with warm, organic tones and a bold evergreen accent. Each color is carefully chosen for versatility and timeless appeal.
Official Color Palette 2026
Our carefully curated palette balances cool, sophisticated greys with warm, earthy tones and a striking evergreen accent. Each color serves a specific purpose in creating cohesive, professional communications.
Primary Colors
Core gradient colors that can be used at 100% opacity
Dim Grey
#586268Dark anchors, depth
Slate Grey
#758085Mid-tone greys, text
Cool Steel
#919a9eNeutral elements, dividers
Silver
#B4CDD0Light accents, backgrounds
Alabaster Grey
#DEE2E4Subtle backgrounds
Platinum
#F3F5F6Lightest backgrounds
Rosy Taupe
#c99a8bWarm accents
Almond Silk
#e6c2b9Soft warm tones
Soft Blush
#f3e0dcDelicate highlights
Secondary Colors
Accent colors that can only be used at 100% opacity
Almond Cream
#e5d8cdWarm neutral backgrounds
Slate Grey V2
#6d7883Alternative grey tone
Evergreen
#003d2ePrimary brand accent, CTAs
Typography Colors
Essential colors for text content at 100% opacity
White
#fdfdfdLight text on dark backgrounds
Onyx
#0e0e0ePrimary text on light backgrounds
Grey Scale Spectrum
Our primary colors form a cohesive grey scale from dark to light
Dim Grey
#586268Slate Grey
#758085Cool Steel
#919a9eSilver
#B4CDD0Alabaster
#DEE2E4Platinum
#F3F5F6Warm Tone Spectrum
Earthy, organic tones that add warmth to designs
Rosy Taupe
#c99a8bAlmond Silk
#e6c2b9Soft Blush
#f3e0dcColor Accessibility & Contrast
Ensure all text meets WCAG 2.1 AA standards for contrast ratio (4.5:1 for normal text, 3:1 for large text).